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About

I simplify complex processes and create exciting and easy-to-use solutions for end users while satisfying client requirements.

I'm a Product Designer & Engineer with 20 years of experience, coupled with a strong background in technical implementations and specialized knowledge in fintech.

I have successfully created the UI, UX and associated design system for numerous digital products using Figma and Sketch. My designs focus on exciting and easy-to-use solutions that simplify complex processes for the end user while meeting the needs of the client.

When it comes to the implementation I work closely with engineers with in-depth explanations of components and multiple design reviews.

Over the past 5+ years, I have acquired the skills to not only create the visual design and identity, but also translate the concepts into functional code using HTML, React & JavaScript, CSS, TailwindCSS and more.

Recently, I've picked up React-Native and am currently working on getting my web-based cryptocurrency portfolio app MercuryApp into the AppStore.

Skills

Design

  • User research
  • Information architecture
  • Wire framing and prototyping
  • Visual and interaction design
  • Usability testing
  • Responsive design

Development

  • HTML and CSS
  • JavaScript (React, Vue.js, jQuery)
  • Version control (Git)
  • Front-end frameworks (Tailwind CSS)
  • Performance optimisation
  • Debugging and testing

Software and tools

Figma, Sketch, InVision, Photoshop, InDesign, Illustrator, Visual Studio Code, GitHub, Terminal, npm

Languages

English, German

Experience

2019 - 2024

Additiv AG

Head of Design and Product Designer & Engineer

Head of Design for the company and the company's SaaS platform product Advisor Hub, a Relationship Manager Dashboard for banks, insurance companies and lenders.

  • Crafted the UI and UX for the SaaS platform product including it's journeys, visual identity and strategy, wireframes, flow diagrams and design system using Figma.
  • Developed the interactive prototype for the platform using React and TailwindCSS, resulting in accelerated implementation speed.
  • Created visual designs and identity, including wireframes and interactive prototypes for private banks, insurance companies and lenders using Figma and Sketch.
  • Conducted multiple user interviews to test new features to increase customer satisfaction.
  • Tested new features using A/B testing to increase user productivity.
  • Developed scenario-specific user personas to improve the functionality and features of the platform product.
  • Collaborated with customers, stakeholders and developers, to anticipate and resolve potential issues with various ideas and requirements at an early stage.

2016 - 2019

Additiv AG

Art Director & Product Designer

Art Director and Product Designer working on numerous digital solutions for private banks, insurance companies and lenders.

  • Created the UI and UX from concept to the final product, including visual strategies, wireframes, flowcharts, design systems and interactive prototypes using Sketch, Figma and InVision.
  • Conducted user interviews and tested new features with A/B testing to increase the user experience.
  • Shaped the company's visual identity to a new and compelling level, bringing it in line with contemporary design trends and increasing brand recognition.
  • Collaborated with management and stakeholders to align design objectives with business goals, ensuring that visual identity enhancements are aligned with the strategic direction.

2007 - 2016

Additiv AG & addvanto AG

Media & Graphic Designer

Integral part of the marketing department and the primary UI/UX designer for the company.

  • Developed several marketing campaigns with traditional print and digital ads, as well as engaging landing pages and promotional look books with Sketch, Photoshop, InDesign, and Illustrator.
  • Tailored multiple solutions for private banks, lenders, and insurance companies, starting from strategic planning to the creation of user interfaces and interactive prototypes using Sketch and InVision.

Throughout the years

Designer-Developer

  • Built my personal crypto portfolio tracker app named MercuryApp with Vue.js, CSS and PHP, which has around 300 users.
  • Designed and developed the iPhone Jailbreak Tweak called Kalm with Objective-C, which has generated approximately 25,000 sales.
  • Pursued a range of freelance jobs creating websites and corporate identities with Sketch and Figma, Photoshop, InDesign, Illustrator, WordPress and more.
  • Worked as a freelance media designer at Emily Frey AG and as a desktop publisher at Zürcher Kantonalbank.
  • Completed apprenticeship as a media designer at n c ag.
©Carlos Jakob